Can customers still earn PC Optimum points when they use their PC Financial Mastercard in Google Pay?

Yes, customers will continue to earn PC Optimum points for every dollar spent on with their loyalty card and be able to redeem their PC Optimum points.  However until further notice, in order to keep earning PC Optimum points from personalized digital offers and on-shelf offers at Loblaw stores they must tap their PC Optimum device (ie. PC Optimum card, , smartphone app, PC Optimum barcode within Google Pay or plastic PC Financial Mastercard) PRIOR to paying with Google Pay.  Therefore, you will need to tap twice during the transaction; first to capture your PC Plus membership and second to capture your payment information. If they simply tap once with Google Pay, it will not recognize their loyalty account and they will not earn their points for that purchase.